In-depth SEO Knowledge

1. Proficient in search engine algorithms and SEO best practices.

2. Understanding of advanced strategies in technical SEO and content optimization.

Data Analysis Skills

1. Capable of conducting in-depth analysis using data analysis tools (such as Google Analytics, Google Search Console, SEMrush, Ahrefs).

2. Familiar with data visualization tools (such as Tableau, Google Data Studio) for presenting data.

A/B Testing and Experiment Design

1. Design and implement A/B tests to evaluate the effectiveness of different strategies.

2. Able to interpret test results and provide optimization recommendations.

Link Building Strategies

1. Experience in building high-quality backlinks, with the ability to identify and reach out to potential partners.

2. Familiar with content marketing and outreach strategies to drive external link acquisition.

User Experience Optimization

1. Able to understand user behavior through user behavior analysis tools (such as Hotjar, Crazy Egg).

2. Basic knowledge of UX/UI design to propose user experience optimization suggestions.

Project Management Skills

1. Capable of managing multiple SEO projects, ensuring timely delivery of high-quality results.

2. Strong communication skills, able to collaborate closely with other teams (such as content, development, marketing, etc.).

• Local SEO Strategy Development: Create and implement effective local SEO strategies tailored to the unique needs of each client.
• On-Page Optimization: Optimize website content, meta tags, headers, and images to improve local search visibility.
• Google My Business Management: Set up, optimize, and manage Google My Business listings for clients, ensuring accurate information and regular updates.
• Citation Building: Identify and manage local citation opportunities across relevant directories and platforms to enhance online authority.
• Content Creation: Collaborate with the content team to develop localized content that resonates with target audiences and improves search rankings.
• Performance Tracking & Reporting: Monitor, analyze, and report on the performance of local SEO efforts using tools like Google Analytics, Google Search Console, and other SEO software.
• Competitor Analysis: Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities in the local market.
• Stay Updated: Keep ahead of industry trends, algorithm updates, and best practices in local SEO.
• Note: The Internet Marketing Specialist- Strategy Track is not a client-facing position

CoinUp.io is a leading global cryptocurrency derivatives trading platform. Users can use USDT to trade commodities, forex, various indices, and U.S. and Hong Kong stocks, as well as other traditional financial products and derivatives. Additionally, the platform offers cryptocurrency products, including spot trading, contracts, and wealth management, to meet users' investment needs across multiple asset classes.

Founded in September 2021 in Silicon Valley, USA, CoinUp.io is registered in the Cayman Islands with headquarters in Singapore. It also has operational branches in Hong Kong, Japan, and Canada. CoinUp.io currently holds cryptocurrency financial regulatory licenses in several countries and regions, ensuring compliant operations to protect user interests.

CoinUp.io serves users in over 200 countries and regions worldwide. The platform aims to build the safest, most efficient, and stable global digital asset derivatives trading service platform, providing first-class liquidity services for users and professional institutions.

We are seeking a dynamic and results-oriented Affiliate Manager to join our growing team. You will play a crucial role in expanding our user base and driving growth through strategic affiliate partnerships. Responsibilities include recruiting, managing, and optimizing a network of affiliates & KOLs to acquire new customers and increase trading volume.

Responsibilities:

• Affiliate Recruitment:
• Identify and recruit high-quality affiliates across various channels, including influencers, content creators, and online communities.
• Build and maintain strong relationships with affiliates to foster long-term partnerships.
• Affiliate Marketing Strategy:
• Develop and execute comprehensive affiliate marketing strategies to maximize customer acquisition and revenue generation.
• Create and optimize affiliate marketing materials, including banners, landing pages, and promotional content.
• Track and analyze affiliate performance metrics to identify areas for improvement and optimization.
• Affiliate Management:
• Provide ongoing support and guidance to affiliates, including training, troubleshooting, and resolving issues.
• Monitor affiliate activity and ensure compliance with all relevant regulations and guidelines.
• Manage affiliate commissions and payments, ensuring timely and accurate processing.
• Data Analysis and Reporting:
• Track and analyze key performance indicators (KPIs) to measure the success of affiliate marketing campaigns.
• Generate regular reports on affiliate performance, including customer acquisition costs, conversion rates, and return on investment (ROI).
• Use data-driven insights to optimize affiliate strategies and improve overall performance.
• Stay Updated:
• Stay informed about the latest trends and developments in the cryptocurrency industry and affiliate marketing.
• Attend industry conferences and events to network with potential partners and stay ahead of the curve.

GoPlus Security is an innovative company dedicated to the field of Web3 security, providing users with comprehensive blockchain security solutions. As a pioneer in the industry, we are looking for passionate individuals to join our team and help advance the development of Web3 security.

Job Responsibilities:

- Develop and implement brand communication strategies, responsible for content operations and community management across the company's social media platforms (such as Twitter)

- Plan and write high-quality brand marketing content, including but not limited to product introductions, industry analyses, and technical interpretations

- Track and analyze content dissemination effectiveness, conduct regular data analysis and optimization, and provide improvement suggestions

- Stay abreast of industry trends and hot topics, delivering in-depth market insights and professional opinions in a timely manner

- Participate in brand event planning to enhance the brand's influence in the Web3 security domain

- Collaborate with the team to ensure consistency and professionalism in brand communication

Job Description: Paid Media Specialist

Location: Singapore (Remote – Offsite)

Employment Type: Full-Time

Experience Level: 3-5 Years

About the Role

We are seeking a dynamic and results-driven Paid Media Specialist with 3-5 years of relevant experience, preferably in a digital agency. In this role, you will take ownership of planning, executing, and optimizing paid media campaigns across platforms to achieve measurable results for our clients. You will collaborate closely with cross-functional teams to deliver data-driven strategies and creative solutions that maximize ROI.

Key Responsibilities:

1. Campaign Strategy & Execution:

• Plan, create, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Tiktok and other platforms.
• Develop strategies tailored to client goals, ensuring alignment with overall marketing objectives.

1. Optimization & Performance Tracking:

• Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, conversions, etc.) to optimize and improve outcomes.
• Conduct A/B testing on creatives, copy, and audiences for continuous improvement.

1. Budget Management:

• Manage advertising budgets effectively to maximize impact and minimize waste.
• Provide accurate forecasting and financial oversight for client accounts.

1. Reporting & Insights:

• Create detailed performance reports with actionable insights for internal and client-facing stakeholders.
• Use analytics tools like Google Analytics, Looker Studio, and platform-specific dashboards to interpret data.

1. Client Collaboration:

• Serve as the main point of contact for client campaign updates and strategy discussions.
• Communicate complex data and strategies in a clear, actionable way.

1. Trends & Innovation:

• Stay updated on the latest trends in paid media, industry best practices, and algorithm updates.
• Identify opportunities for innovation and implement cutting-edge techniques to enhance client success.

Nervape Studio lives at the intersection of digital and physical art, storytelling, and blockchain technology. We are building a creator ecosystem that deeply values freedom, trust, and creativity to foster long-term, sustainable collaboration.

We are seeking a Marketing Director with a strong entrepreneurial spirit and the ability to lead Nervape’s global marketing efforts. If you have experience in global marketing, crypto/NFT project operations, or marketing for collectible figurines, we’d love to hear from you!

• Develop and Execute Marketing Strategies: Craft and implement effective marketing strategies to drive brand awareness, engagement, and sales.
• Campaign Management: Plan, launch, and manage marketing campaigns that resonate with our target audience and boost our brand presence.
• Content Creation: Oversee the creation of compelling content across various platforms, including social media, blogs, and email marketing.
• Market Analysis: Conduct market research to identify trends, opportunities, and competitor strategies.
• Team Collaboration: Work closely with the product development and sales teams to ensure cohesive and effective marketing efforts.
• Community Engagement: Engage with our community of collectors and fans, fostering a strong and loyal customer base.
• Bilingual Communication: Utilize your bilingual skills to create and manage marketing materials in both English and Chinese.

We are seeking a results-driven SEO Specialist to enhance our online visibility and boost organic traffic. You will be part of the marketing team, reporting directly to the CMO. Your role will involve strategizing and executing SEO initiatives to improve rankings, optimize our travel platform, and drive measurable growth.

• Develop and implement effective SEO strategies tailored to the travel industry.
• Conduct comprehensive keyword research to identify high-value opportunities.
• Optimize website structure, content, and performance for search engines.
• Monitor and analyze SEO performance using analytics tools, providing actionable insights.
• Stay updated on the latest SEO and algorithm updates to maintain competitive rankings.
• Collaborate with content creators to ensure alignment with SEO best practices.
• Conduct technical SEO audits and resolve issues to enhance website health.
• Build high-quality backlinks through ethical link-building strategies.
• Track and report on website rankings, traffic, and conversions.

1. Responsible for expanding the Japanese market by developing and maintaining cooperative relationships with travel-related enterprises in Japan, including but not limited to airlines, travel agencies, and hotels.

2. Responsible for achieving and executing business cooperation agreements with partners to ensure the maximization of mutual interests.

3. Follow up on project progress, promptly address issues and needs raised by partners, and maintain good communication and collaborative relationships.

4. Analyze market demands and competitive conditions in Japan, develop effective marketing strategies and plans to enhance the company's visibility and influence in the Japanese market.

5. Participate in the formulation of business development plans and objectives, achieve performance indicators, and continuously optimize business operation processes.

Job Purpose:

The Brand Marketing Lead will be responsible for managing and enhancing the brand’s image, identity, and overall presence across all marketing channels. This role will lead the planning and execution of integrated marketing campaigns, ensuring consistency and alignment with the company’s objectives, while driving brand awareness and growth. The Lead will coordinate with cross-functional teams, including product development, sales, and external partners, to deliver successful projects that elevate the brand’s position in the market.

The responsibilities are below but not limited to:

1. Strategic Brand Development / Brand Image & Identity:

• Develop and implement comprehensive brand strategies that align with business objectives.
• Define and improve brand positioning, messaging, and visual identity.
• Oversee and manage the brand’s image and identity across all platforms, ensuring consistent communication and representation to build strong brand recognition.

2.360-Degree Marketing Plan/Integrated Marketing Campaigns

• Plan, execute, and optimize integrated marketing campaigns across digital, social, print, and event platforms (ATL, BTL, PR, Sponsorships)
• Collaborate with creative teams to create high-quality content that reaches the target audience.
• Lead the development and execution of integrated marketing communication campaigns that drive brand awareness, reinforce brand image, and promote products to both consumers and healthcare professionals.

3. Brand Management :

• Coordinate with the product team on NPD (New Product Development) projects, packaging optimization, promotions, and the creation of training materials and sales collateral
• Design consumer campaigns aimed at increasing brand awareness and fostering loyalty, while developing and presenting business cases to drive innovation and incremental brand growth
• Create and oversee high-quality marketing assets, including visuals and sales materials, to support the brand’s communication strategies and ensure alignment with overall brand goals.
• Manage PR activities and sponsorships to increase brand visibility and maintain a strong public image.
• Develop and manage segmentation and loyalty programs to strengthen consumer engagement and drive repeat business.

4.Brand Performance Monitoring

• Develop KPIs to measure brand health and campaign performance.
• Use analytics tools to track brand engagement and adapt strategy accordingly.

5.Budget Management

• Manage the marketing budget to ensure that resources are allocated efficiently across all brand efforts.
• Evaluate ROI for marketing programs and report findings to senior management.

6.Team Leadership and Development

• Lead and mentor a team of marketing team, encouraging collaboration and creativity.
• Provide guidance on best practices and professional development opportunities.

Job Responsibilities:

1. Brand and Communication:

• Develop and execute comprehensive marketing strategies, including brand promotion, marketing, and public relations, aimed at enhancing the company's visibility, brand influence, and user growth.

• Manage KOL operations, including identifying suitable KOLs, establishing partnerships, coordinating KOL resources, and formulating content strategies to enhance brand influence.

• Responsible for establishing connections with media, building and maintaining a media matrix.

• Write and publish daily media releases, and maintain and update the self-media matrix.

2. Event Planning:

• Gain in-depth understanding of the company's target audience and customer base, creating targeted and engaging content disseminated through diverse channels to boost user engagement and retention.

• Plan and execute various marketing activities, ensuring high-quality execution and deliverable results.

• Plan and execute online events for Web3, such as AMAs, Spaces, seminars, competitions, and airdrops.

3. Relationship and Collaboration:

• Collaborate with partner communities, brands, and KOLs to implement joint marketing activities to achieve user growth objectives.

• Actively participate in media collaborations to expand brand exposure and influence in relevant sectors.

4. Industry Trend Research:

• Continuously research and explore industry trends, seeking emerging marketing opportunities and methods to ensure the company remains at the forefront of the industry.