Social Media Manager

Lhoopa

Negotiable
On-site - Mandaluyong1-3 Yrs ExpBachelorFull-time
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Job Description

Description

Lhoopa, a mission-driven AI company revolutionizing access to affordable housing, is seeking a Community Manager to cultivate and grow an engaged digital community that reflects our bold vision and social impact. This role is critical to building brand affinity, humanizing our work, and amplifying the voices of our partners, homeowners, and stakeholders.


As the Social Media/Community Manager, you’ll be at the frontlines of our digital presence—

listening, responding, creating conversations, and translating community insights into meaningful engagement. You’ll work cross-functionally with marketing, business development, and creative teams to implement strategies that turn followers into advocates, and community members into champions of our cause.


Responsibilities

Brand Voice & Community Engagement

– Own and manage Lhoopa’s presence across social media and community platforms (e.g., Facebook, Instagram, LinkedIn), ensuring consistent messaging, tone, and timely responses.

– Engage directly with users, stakeholders, and partners—responding to comments, inquiries, and messages with professionalism and authenticity.

– Moderate discussions to maintain a positive, respectful, and mission- aligned digital environment.


Strategic Communication & Narrative Building

– Work closely with the Head of Communication to shape and reinforce Lhoopa’s brand narrative in public channels.

– Identify opportunities for thought leadership, storytelling, and meaningful audience engagement.

– Collaborate with our external PR agencies to align messaging, timing, and strategic focus across digital, media, and public channels.


Community Insights & Sentiment Auditing

– Conduct regular sentiment audits and monitor brand perception across online channels, groups, forums, and communities.

– Track community engagement trends, identify emerging risks or opportunities, and share actionable insights with the Communications team.

– Benchmark Lhoopa’s digital brand presence against industry standards and best practices.


Content Planning & Execution

– Develop and maintain the community editorial calendar in coordination with internal and external stakeholders.

– Source and adapt content ideas that elevate community engagement, highlight impact, and reflect the Lhoopa brand promise.

– Ensure timely rollout of key announcements, initiatives, and storytelling content through the right digital formats.


Cross-Functional Coordination

– Serve as the primary bridge between Communications and other internal stakeholders, including Sales and Business Development, ensuring relevant updates and initiatives are communicated clearly and effectively to the broader community.

– Support communications efforts around new launches, housing availability, milestones, and brand activations.


Qualifications

• 3–5 years of experience in community management, brand communication, or digital engagement, ideally within social enterprise, proptech, or impact-driven organizations.

• Exceptional communication skills—written, verbal, and interpersonal— with a strong grasp of tone, nuance, and audience dynamics.

• Deep familiarity with digital channels and community-building tools, as well as best practices for platform management and moderation.

• Proven ability to audit, analyze, and interpret digital sentiment, and use insights to inform strategy.

• Strong organizational skills, with the ability to manage multiple touchpoints, coordinate with diverse stakeholders, and uphold consistent quality across channels.

• Experience working with or coordinating external PR/communications partners is a strong plus.

• Self-starter mindset with high accountability and a collaborative spirit.

• Bachelor's degree in Communications, Media, Public Relations, or a related field preferred.

Requirements

Please refer to job description.

Content CreationSocial Media StrategyAnalyticsSEOBrand ManagementCommunication SkillsCustomer EngagementPaid AdvertisingTrend Analysis
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Boss

HR ManagerLhoopa

Working Location

12 ADB Ave, 19F The Podium West Tower, Mandaluyong City, NCR, PH

Posted on 20 May 2025

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