1. Search Engine Optimization: Responsible for optimizing English sites on major search engines such as Google for overseas online media. This includes utilizing technical methods and strategies to improve website rankings in search engines, thereby increasing website exposure and traffic.

2. Data Analysis and Strategy Development: Conduct data analysis and tracking for target keywords, formulating and implementing SEO strategies and plans. Analyze sites with abnormal rankings, provide timely feedback on issues, and continuously improve optimization effectiveness.

3. Advertising Budget Management: Use Google AdWords account management tools to regularly submit advertising budget proposals, monitor advertising performance, and timely adjust bids and placement times to maximize advertising effectiveness.

4. Competitor Analysis: Monitor and analyze competitors' websites, including content and keyword usage, to provide optimization recommendations that ensure the company's competitiveness in overseas markets.

5. Marketing Promotion Plans: Participate in the development and execution of overseas marketing promotion plans, ensuring that SEO optimization efforts align with the company's overall marketing strategy.

6. Team Collaboration and Communication: Maintain effective communication and collaboration with team members, clients, and other relevant departments to ensure the smooth progress of projects.