Job Responsibilities

1. Develop and implement the exchange's SEO strategy in the global market to increase organic search traffic and conversion rates for the official website and content platforms;

2. Plan, write, and optimize promotional content (News, Blog, Medium, Reddit, exchange announcements, articles, etc.), integrating industry hot topics related to the exchange;

3. Conduct keyword research and competitor analysis, optimize existing content, and produce high-quality articles to improve search rankings;

4. Formulate and promote link building strategies, expand resources in industry media, forums, communities, KOLs, etc., to enhance brand authority and domain ranking;

5. Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.) to monitor rankings and traffic, regularly provide SEO data analysis and optimization reports.

Qualifications

1. Bachelor's degree or above, preferably in Marketing, Communications, Computer Science, or related fields;

2. Ability to read English websites, with English as a working language;

3. Over 3 years of experience in SEO-related work, with successful case studies in global market SEO (experience in the blockchain/cryptocurrency industry is preferred);

4. Strong English writing skills, capable of independently producing English content (blogs/forums/communities);

5. Proficient in using website testing tools, website optimization tools, traffic analysis tools, and other commonly used SEO tools;