• Develop and manage a content and SEO strategy for lead generation (including blog posts, white papers, ebooks, webinars, email, social, etc.) that attracts qualified traffic to our properties.
• Convert site traffic into leads through calls-to-action, landing pages, etc.
• Collect contact information, firmographic data, and other relevant data points on prospects through data mining tools and thorough research.
• Write and produce helpful content that’s aligned with the target audience’s needs and interests.
• Carry out idea generation; vet ideas by determining which ones are worthy of further investment.
• Tap into internal and external resources to contribute to content development.
• Identify content gaps and monitor competitors’ content.
• Monitor team’s progress and ensures quality assurance.
• Work with the marketing team to continuously refine the lead generation and client acquisition process.
  
  
  

• Degree in Marketing, Business or any related field.
• Experience in managing a team related to the role and quality analysis.
• Previous experience in a similar B2B marketing role is an advantage.
• Excellent communication skills, both in English and Filipino, both written and oral.
• Strong understanding of current online marketing concepts, SEO strategies and best practices.
• Expertise in web analytics tools such as Google Analytics.
• Must be highly creative and innovative.
• Willing to work in Ortigas Center, Pasig City.

Please refer to job description.