MarketingBusiness DevelopmentSocial Media
簡介
- Marketing Strategy and Execution: Develop and implement multi-channel marketing strategies to enhance brand awareness, attract investment opportunities, and engage with the Web3 community. Oversee the production of marketing materials, including press releases, blog posts, newsletters, and social media content. Manage paid digital marketing campaigns across channels such as social media, search engines, and industry-specific platforms like Telegram.
- Post-Investment Support: Monitor portfolio companies to ensure they progress according to their roadmaps, providing guidance and support to keep them on track. Serve as a liaison between invested companies and industry resources, facilitating connections to help them achieve strategic goals. Review the marketing plans of portfolio companies and provide constructive feedback, suggesting modifications to enhance effectiveness. Track the progress of invested companies and report their marketing milestones and challenges to senior leadership.
- Industry Engagement and Networking: Leverage your industry relationships and resources to establish partnerships and create opportunities for the company and its portfolio companies within the Web3 and crypto community. Represent the company at industry events, conferences, and gatherings.
- Analysis and Reporting: Utilize data-driven insights to measure the effectiveness of marketing campaigns and continuously optimize strategies for better results. Prepare regular reports for senior leadership that highlight key metrics, marketing campaign performance, and recommendations for future activities.
- Team Collaboration: Work with the investment, product, and technology teams to ensure marketing strategies align with overall business objectives.
- Event Planning: Assist with event planning as needed.
職位要求
- Experience: Must have extensive experience in marketing management within the cryptocurrency industry.
- Language Skills: Must possess excellent written and verbal communication skills in both Chinese and English. Proficiency in additional languages is a plus.
- Industry Knowledge: Strong understanding of the Web3, blockchain, and cryptocurrency markets, with established industry connections and resources.
- Analytical Skills: Ability to analyze complex data and derive actionable insights to drive marketing strategies.
- Project Management: Capable of managing multiple projects simultaneously, with keen attention to detail and a commitment to excellence.
- Adaptability: Proactive and flexible work approach, able to thrive in a fast-paced, dynamic environment.