The SEO/Marketing Specialist will be responsible for developing and implementing SEO strategies to increase our website traffic and search engine rankings. This role also includes supporting broader digital marketing initiatives including content strategy, social media, PPC, and email marketing.

• Conduct keyword research and competitor analysis to guide content strategy.
• Optimize website content, landing pages, and blog posts for search engines.
• Monitor, track, and report on SEO performance metrics using tools like Google Analytics, SEMrush, and Search Console.
• Execute on-page and off-page SEO strategies, including backlink building.
• Collaborate with the content and design teams to ensure SEO best practices are followed.
• Assist in planning and executing digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
• Manage and grow company presence on social media platforms.
• Contribute to the development and distribution of email marketing campaigns.
• Stay up to date with the latest SEO and digital marketing trends and algorithm changes.

• 2-3+ years of experience in SEO and digital marketing.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Experience with CMS platforms (e.g., WordPress, Shopify).
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO is a plus.
• Excellent written and verbal communication skills.
• Self-motivated, detail-oriented, and highly organized.