We are seeking a results-driven SEO Specialist to enhance our online visibility and boost organic traffic. You will be part of the marketing team, reporting directly to the CMO. Your role will involve strategizing and executing SEO initiatives to improve rankings, optimize our travel platform, and drive measurable growth.

• Develop and implement effective SEO strategies tailored to the travel industry.
• Conduct comprehensive keyword research to identify high-value opportunities.
• Optimize website structure, content, and performance for search engines.
• Monitor and analyze SEO performance using analytics tools, providing actionable insights.
• Stay updated on the latest SEO and algorithm updates to maintain competitive rankings.
• Collaborate with content creators to ensure alignment with SEO best practices.
• Conduct technical SEO audits and resolve issues to enhance website health.
• Build high-quality backlinks through ethical link-building strategies.
• Track and report on website rankings, traffic, and conversions.

• Years of Experience: 3+ years of experience in SEO strategy and implementation, preferably in the travel or e-commerce industries.
• Qualification: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Skills:
• Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console, Screaming Frog).
• Proficiency in web analytics tools (e.g., Google Analytics, Data Studio).
• Technical SEO knowledge, including website optimization, schema markup, and Core Web Vitals.
• Familiarity with content management systems (CMS) such as WordPress.
• Ability to conduct keyword research, competitor analysis, and content gap analysis.
• Strong analytical skills and the ability to interpret data to optimize performance.
• Knowledge of HTML, CSS, and basic JavaScript is a plus.
• Experience in optimizing websites for local, national, and international audiences.
• Excellent verbal and written communication skills.
• Understanding of search engine algorithms and ranking factors.