In-depth SEO Knowledge

1. Proficient in search engine algorithms and SEO best practices.

2. Understanding of advanced strategies in technical SEO and content optimization.

Data Analysis Skills

1. Capable of conducting in-depth analysis using data analysis tools (such as Google Analytics, Google Search Console, SEMrush, Ahrefs).

2. Familiar with data visualization tools (such as Tableau, Google Data Studio) for presenting data.

A/B Testing and Experiment Design

1. Design and implement A/B tests to evaluate the effectiveness of different strategies.

2. Able to interpret test results and provide optimization recommendations.

Link Building Strategies

1. Experience in building high-quality backlinks, with the ability to identify and reach out to potential partners.

2. Familiar with content marketing and outreach strategies to drive external link acquisition.

User Experience Optimization

1. Able to understand user behavior through user behavior analysis tools (such as Hotjar, Crazy Egg).

2. Basic knowledge of UX/UI design to propose user experience optimization suggestions.

Project Management Skills

1. Capable of managing multiple SEO projects, ensuring timely delivery of high-quality results.

2. Strong communication skills, able to collaborate closely with other teams (such as content, development, marketing, etc.).

1. Conduct in-depth analysis of website traffic, conversion rates, and user behavior data to develop optimization strategies.

2. Implement A/B testing to optimize page content and structure.

Advanced Link Building

1. Develop and execute a high-quality external link strategy to enhance website authority.

2. Establish partnerships with relevant industry websites and blogs to acquire backlinks.

User Experience Optimization

1. Analyze user behavior data and provide specific recommendations to enhance user experience.

2. Monitor and optimize website bounce rates and conversion rates.

Content Strategy Optimization

1. Evaluate the performance of existing content and develop an improvement plan.

2. Ensure content aligns with user search intent to enhance relevance and appeal.

Competitive Analysis

Analyze competitors' SEO strategies to identify market opportunities.

Preferred candidates will have the following qualifications:

1. Proficient in using AI tools to improve work efficiency.

2. Experience in content marketing or social media marketing.

3. Understanding of other online marketing channels such as SEM advertising and email marketing.

4. Experience in SEO optimization for multilingual websites (Portuguese & English)