About the Role:

We’re looking for a passionate and creative Sales and Marketing Specialist to drive foot traffic, boost online engagement, and grow local awareness of our restaurant. This role will focus on Local Store Marketing (LSM) strategies and digital marketing campaigns to build strong connections with our community and loyal customers.

Key Responsibilities:

Local Store Marketing (LSM):

• Develop and execute community-based marketing plans to drive in-store traffic and neighborhood engagement
• Build partnerships with nearby schools, offices, gyms, and local businesses for cross-promotions and events
• Organize and promote in-store events, food tastings, and activations to boost customer retention
• Monitor competitor activities and gather local market insights

Digital Marketing:

• Collaborate with our content creation agency to grow the restaurant’s presence across social media platforms (Instagram, Facebook, TikTok, etc.)
• Support the content creation team in creating engaging content (photos, videos, stories, reels) that reflect our brand voice and promotions
• Oversee email marketing, loyalty programs, and online reviews (Google, TripAdvisor, etc.)
• Work with food delivery platforms (e.g., GrabFood, Foodpanda) to optimize listings and run promotions

Sales Growth:

• Collaborate with the restaurant team to understand bestsellers, peak hours, and customer feedback
• Use sales data and customer behavior insights to shape future campaigns
• Track KPIs such as foot traffic, engagement, conversion rates, and ROI on campaigns

Qualifications:

• 1-3 years experience in marketing, preferably in F&B, retail, or hospitality
• Strong understanding of digital and social media tools
• Creative eye for content and storytelling

Please refer to job description.