1. Brand and Visual Design

- Responsible for the design of the exchange's brand image, including logo, visual identity system, and promotional materials (posters, manuals, event pages, etc.), ensuring that the visual style aligns with the characteristics of the digital finance industry.

- Design visual content for online platforms (official website, app, social media), such as banners, detail pages, and entry graphics, emphasizing the professionalism and technological aspects of digital currencies.

2. Event and Marketing Support

- Collaborate with the operations team to complete the design of promotional activity pages (such as trading competitions and airdrop events), ensuring a combination of creativity and user experience.

- Plan and design visual solutions for online/offline events, including main key visual, booth layout, lighting effects, etc.

3. Cross-Department Collaboration and Execution

- Collaborate with product, marketing, and operations teams to understand requirements and deliver high-quality designs, such as product promotional graphics, social media visuals, and video covers.

4. Industry Trends and Innovation

- Track design trends in the digital finance industry (such as DeFi, NFT visual styles) and propose innovative design solutions that align with brand positioning.

- Optimize design specifications and establish reusable design templates to enhance team efficiency.

1. Basic Qualifications

- Bachelor's degree or above in Fine Arts, Graphic Design or related fields, with more than 3 years of graphic design experience; experience in the financial or technology industry is preferred.

- Proficient in design tools such as Photoshop, Illustrator, and InDesign; familiarity with AE for motion graphics or Figma/Sketch is a plus.

2. Industry Adaptability

- Basic understanding of the blockchain and cryptocurrency industry, capable of quickly grasping industry terminology and user needs.

- Possesses data sensitivity and can enhance user conversion rates through design (e.g., click-through rates, registration rates on campaign pages).

3. Soft Skills

- Clear logical thinking, able to independently manage multiple project timelines, and withstand pressure.

- Excellent communication skills, able to collaborate efficiently with technical and marketing teams.

4. Additional Qualifications

- Experience in UI/UX design and familiarity with trading platform interface design standards.

- Familiarity with 3D design (e.g., Blender) or illustration creation, enhancing visual expression.

- Overseas background or overseas project experience.