Job description

DIGITAL WRITER

Job overview:

The Digital writer is responsible for writing a variety of unique material for the website, social media,

and online and magazine articles. He/she will assist the marketing team in developing engaging

content that can be used in marketing or advertising campaigns..

Duties and responsibilities:

 Research ideas and facts pertinent to the type of content/topic assigned

• Develop ideas derived from online/offline research and organize the same on paper or computer

applications

• Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future

reference

• Write fresh content based on research and brainstorming by following instructions provided for each

type of document

• Develop engaging content for articles, blogs, stories and social media to entice and engage

audience

• Proofread content for errors or additions and ensure that content is written per instructions

• Ensure that web page content is edited properly to increase on-screen readability

• Think up titles for each piece of content keeping appropriateness in check

• Copy, edit and proofread content created by other content writers to provide detailed feedback

• Ensure that content contains sufficient keywords for search engine optimization

• Manage user-generated content on social media sites

• Manage the company’s social media presence

• Write content for newspapers and magazines keeping in mind the general structure and sentiment

of the readers

• Develop prototypes and storyboards using a multitude of media creation and graphics editing tools

• Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the

work order

Please refer to job description.