Responsibilities:

I. Regional Market Research & Network Planning

• Conduct comprehensive research on local market dynamics, including capacity, competitive landscape, and consumer purchasing trends.
• Analyze the current dealer network layout to identify market opportunities and coverage gaps.
• Develop and implement regional network strategies, incorporating city classification and dealership grading systems.

II. Dealer Recruitment & Evaluation

• Source and engage potential dealer partners from both automotive and non-automotive industries.
• Assess candidates based on financial strength, operational capabilities, and resource readiness.
• Facilitate brand presentations, business negotiations, and selection interviews.
• Coordinate the preparation and execution of Dealer Agreements.

III. Dealership Setup Support & Project Management

• Provide end-to-end support in the dealership establishment process, including showroom layout, system implementation, and personnel training.
• Ensure full compliance with brand CI/SI (Corporate/Store Identity) standards.
• Monitor project milestones and ensure timely delivery across all setup phases.

IV. Network Optimization & Exit Management

• Conduct regular evaluations of dealership performance covering sales, aftersales service quality, and customer satisfaction metrics.
• Implement corrective action plans for underperforming or non-compliant dealers, and manage orderly exits where necessary.
• Support the transformation and upgrading of high-potential outlets to align with brand growth initiatives.

V. Policy Formulation & Execution

• Assist in the development and communication of dealer-related policies, including incentive programs and rebate structures.
• Mobilize and align the dealer network to meet annual business targets and brand strategic objectives.

Other Cross-Functional Responsibilities

• Collaborate closely with key departments such as Marketing, Sales, Aftersales, and Finance for dealer-related initiatives.
• Coordinate with Legal, Compliance, and Business Administration teams to ensure process integrity and policy adherence.
• Represent the brand in exhibitions, dealer conferences, and recruitment events to promote network growth and engagement.

Qualifications:

• Graduate of any four-year business related course.
• Minimum of three (3) years relevant experience in dealer development within the automotive industry.
• Excellent verbal and written communication skills in English.
• Strong interpersonal and relationship management skills to actively maintain customer relationships.
• Willing to travel frequently and work beyond regular business hours.
• Highly organized and results-oriented, with strong execution and follow through abilities.

Please refer to job description.