As an AdWords Expert at Virtual Coworker, you will manage and optimize Pay-Per-Click (PPC) advertising campaigns on Google Ads (formerly Google AdWords). You will play a crucial role in the success of our online marketing efforts and the growth of our client's businesses. This position offers a unique opportunity to work in a fast-paced environment and contribute to the digital marketing strategies of our clients.

Responsibilities:

• Campaign Strategy: Develop, implement, and manage effective PPC advertising strategies on Google Ads to meet clients' objectives and KPIs.

• Keyword Research: Conduct thorough keyword research to identify high-performing and negative keywords, ensuring the best ROI.

• Ad Creation: Create compelling and relevant ad copy that maximizes click-through (CTR) and conversion rates.

• Bid Management: Monitor and adjust bids to optimize the cost-per-click (CPC) and maximize the return on ad spend (ROAS).

• A/B Testing: To continually improve performance, execute A/B tests on ad creatives, landing pages, and campaign settings.

• Quality Score Optimization: Work on improving Quality Scores to reduce CPC and increase ad rank. Budget Management: Set, allocate, and manage advertising budgets effectively to meet clients' goals.

• Ad Extensions: Utilize ad extensions to enhance ad visibility and improve ad quality.

• Analytics and Reporting: Regularly track and analyze campaign performance using tools such as Google Analytics. Generate reports and provide insights to clients.

• Client Communication: Maintain open and transparent communication with clients, discussing campaign progress, performance, and improvement recommendations.

• Stay Updated: Keep up-to-date with industry trends and Google Ads updates, and apply best practices to campaigns.

• Bachelor's degree in Marketing, Advertising, or a related field (preferred).

• Proven experience in managing successful Google Ads campaigns.

• Google Ads certification is a plus.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficiency in using Google Ads, Google Analytics, and other PPC tools.

• Excellent written and verbal communication skills.

• Attention to detail and the ability to manage multiple campaigns simultaneously.

• Strong problem-solving and strategic thinking skills.

• Team player with the ability to collaborate with colleagues and clients effectively.

• A results-oriented mindset and a commitment to achieving client goals.

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam

· Stable internet connection of at least 5 Mbps to 15 Mbps

· Up to date computer system with a minimum of Windows 8 or Mac OS X

· Quiet room with no distractions or background noises

· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.