An experienced Social Account Manager that will oversee and grow brand presence on Tiktok, ensuring brand consistency, target achievement, effective stakeholder management, and comprehensive e-commerce brand management. This role will manage an FMCG brand with 5 Tiktok Shops under the Beauty & Personal Care and Mother & Baby category.

Key Responsibilities:

1. TikTok Shop Account Management:

• Manage multiple TikTok shop accounts for the FMCG brand.
• Manage investment budget to support revenue channels on Tiktok.
• Ensure each account adheres to brand guidelines and reflects the brand's voice and vision.

2. Target Achievement & Campaign Planning:

• Set and monitor KPIs for each TikTok shop account.
• Develop and implement comprehensive campaign/promo plans to achieve brand targets and drive sales.

3. Stakeholder Management:

• Act as the primary liaison between the brand and TikTok’s platform team.
• Facilitate clear and effective communication between internal teams, including marketing, sales, and product development.

4. Content & Livestream Activation:

• Oversee the creation and scheduling of engaging content tailored for TikTok.
• Coordinate with creative teams and influencers to produce high-impact livestreams that enhance brand visibility, engagement & conversion.

5. Product and Pricing Strategy:

• Collaborate with brand on assortment best suited for the TikTok audience.
• Set pricing strategies and promotional plans that align with market trends and consumer demands.

6. Inventory Management:

• Monitor inventory levels and coordinate with supply chain teams to ensure product availability.
• Analyze sales trends and adjust inventory forecasts to optimize stock levels.

7. Customer Experience & Support:

• Oversee the customer service processes to ensure high satisfaction rates.
• Implement feedback mechanisms and work with the CSEA to address any issues or concerns.

8. Brand and Market Research:

• Conduct market research to stay updated on consumer trends and competitor strategies.
• Use insights to inform social media & production team on optimizations that can be done for the brand.

9. Reporting & Analysis:

• • Analyze performance metrics and prepare regular reports to stakeholders. o Use data-driven insights to optimize future campaigns and improve ROI.

10. Cross-functional Collaboration:

• Work closely with other departments (Finance, Supply Chain & Operations, Studios) to streamline e-commerce operations.
• Ensure alignment of e-commerce strategies with broader business objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-3+ years of experience in account management, digital marketing, or a similar role, preferably within FMCG or e-commerce.
• Proven track record of managing social media campaigns and achieving sales targets.
• Strong understanding of TikTok’s platform and its features.
• Excellent communication, negotiation, and project management skills.

Please refer to job description.