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Search Engine Optimization Analyst

baitao
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Search Engine Optimization Analyst

baitao
Search Engine Optimization Analyst
baitaoJob Description
- Employee Recognition and Rewards
Holiday Gifts, Incentives
- Government Mandated Benefits
13th Month Pay, Paid Holidays
- Perks Benefits
Annual Company Trip, Open Workspace
- Time Off & Leave
Bereavement Leave, Maternity & Paternity Leave, Sick Leave, Wedding Leave
Description
1. Responsible for developing and executing the overall SEO strategy to enhance the natural ranking of the company website in search engines such as Google.
2. Conduct in-depth analysis of SEO data and website traffic, identify optimization opportunities, and propose specific improvement measures.
3. Regularly perform SEO audits of the website, identify technical SEO issues, and collaborate with the technical team to resolve them.
4. Improve the website's organic search performance through keyword research, content optimization, and backlink building.
5. Monitor and analyze industry trends, stay updated on the latest SEO techniques and Google algorithm updates, and adjust optimization strategies accordingly.
6. Develop and implement effective content marketing strategies to ensure page content adheres to SEO best practices, increasing page visibility and click-through rates.
7. Work closely with teams in advertising, content editing, research and development, and design to ensure consistency of SEO strategy across all channels.
8. Provide regular SEO reports to evaluate the effectiveness of SEO activities, optimize KPI metrics, and support the achievement of the company's marketing goals.
Requirements
Job Requirements:
1. Bachelor’s degree or above, preferably in Computer Science, Marketing, or related fields.
2. At least 5 years of experience in Google SEO, with successful case studies in multiple industries and large websites.
3. In-depth understanding of Google search engine ranking mechanisms, familiar with various SEO tools (such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
4. Solid technical SEO knowledge, familiar with HTML, CSS, JavaScript, and possess some web development experience or CMS building experience.
5. Skills in SEO content optimization, keyword research, and large-scale automated on-page optimization.
6. Experience in large-scale link building and authority enhancement, with a substantial resource base of external links across various industries.
7. Ability to write Python scripts, capable of handling large volumes of repetitive data and automating tasks to improve work efficiency.
8. Strong data analysis and problem-solving skills, able to make data-driven decisions and optimization measures.

haotian hu
HR经理baitao