• Market Strategy Development and Execution: Fully responsible for the market strategy planning and execution of the company's digital currency contract products, ensuring that market activities align closely with the company's overall objectives, and driving the enhancement of brand influence and market share.
• Brand Building and Market Positioning: Lead the shaping and positioning of the company’s brand, ensuring it has uniqueness and recognizability in the digital currency market, thereby enhancing brand value and user recognition.
• Marketing Activity Planning and Execution: Independently plan and execute online and offline marketing activities, including brand promotion, user growth, and community operation, ensuring effective execution of all activities and timely optimization of strategies based on market feedback.
• Advertising Strategy and Execution: Develop and execute precise advertising placement strategies, optimizing the effectiveness of various advertising channels (such as social media platforms, search engines, cooperative media, etc.). Enhance brand exposure, user acquisition efficiency, and market conversion rates through efficient placements.
• Resource Integration and Partnership Expansion: Utilize extensive industry connections to establish and maintain long-term cooperative relationships with communities, media, and KOLs in various regions, facilitating the achievement of brand and market objectives.
• Data Analysis and Optimization: Use data analysis tools (such as Google Analytics, CRM systems, etc.) to analyze the effectiveness of market activities, optimizing advertising placements and community activities to improve the market return on investment.
• Cross-Department Collaboration and Leadership: Work closely with product, technology, sales, and other teams to promote the execution of market strategies, ensuring efficient cross-department collaboration and smooth project progression.

Preferred Qualifications:

• Successful experience in leading and building a marketing team, driving projects from concept to execution;
• Experience in multinational market promotion, capable of adjusting market strategies according to different regional policies, cultures, and user behaviors;
• Strong relationships with key partners such as KOLs, communities, and media, enabling effective resource integration to enhance market competitiveness.

Compensation:

• Compensation structure: Base salary + incentives. Negotiable based on experience and capabilities. This position reports to the CEO/COO.

We are seeking an experienced(at least 5 years of experience) and results-driven E-Commerce Marketing Project Manager to lead the marketing efforts for our Shopify store. The ideal candidate will manage a range of marketing channels, including Facebook & Instagram Ads, Google Ads, and email campaigns, and oversee all aspects of our online sales strategy. While you won’t need to handle all the execution yourself, you’ll act as the project manager, ensuring all marketing efforts are cohesive and effective.

You will collaborate with different specialists (PPC experts, social media managers, content creators) and be responsible for analyzing campaign performance, optimizing budgets, and driving sales growth.

Key Responsibilities:

Develop and Manage Marketing Campaigns

- Plan, execute, and optimize Facebook, Instagram, and Google Ads campaigns.

- Manage and track the performance of email marketing campaigns, ensuring high engagement and conversion rates.

- Collaborate with creative teams to produce ad creatives, promotional content, and email copy.

Monitor Performance and Optimize Strategy

- Track and analyze KPIs (ROAS, CTR, CAC, etc.) to ensure campaigns meet performance goals.

- Adjust ad strategies based on data insights to maximize profitability.

Oversee Multi-Channel Marketing

- Coordinate social media ad campaigns on platforms such as Facebook, Instagram, YouTube, and TikTok.

- Lead influencer and partnership outreach to expand brand visibility.

- Manage Google Shopping and retargeting campaigns to boost conversions.

Project Management

- Act as the main point of contact for all marketing activities and ensure smooth communication between teams.

- Hire and manage external freelancers or agencies as needed.

- Prepare and present regular performance reports to the business owner.

About Us:

TouchBio Australia pioneers the development, manufacturing, and importation of medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions, designed to revolutionise health practices while prioritising safety and environmental sustainability.

We Offer:

·        A competitive base salary with health insurance benefits.

·        Additional leave to support work-life balance.

·        Company Christmas gift and engaging company events.

·        Potential for pay raises reflecting your impact/performances.

·        Convenient transportation service.

·        Opportunities for career growth and advancement within a pioneering company.

Key Responsibilities include:

Social Media Management:

·        Oversee the brand's social media accounts, crafting and scheduling engaging content.

·        Manage influencer partnerships to amplify brand presence and reach audiences.

·        Analyse social media metrics to guide content strategy and engagement efforts.

PPC Advertisements:

·        Create and optimize pay-per-click (PPC) advertising campaigns across Google and

various social media platforms.

·        Manage budgets and bids for PPC campaigns to ensure efficient ad spend.

·        Monitor and report on campaign performance, adjusting strategies as needed.

SEO and Digital PR:

·        Implement SEO strategies to improve organic search rankings and visibility.

·        Conduct on-page and off-page optimization, including keyword research and link-

building.

·        Collaborate with other teams to create digital PR initiatives that enhance brand

reputation.

·        Develop and implement contents, blog, articles for websites and digital platforms.

  Marketplace Management:

·        Manage product listings and promotional strategies on e-commerce platforms like

TouchBio website, Amazon and eBay.

·        Identify and leverage new marketplace opportunities to increase sales and brand

exposure.

·        Collaborate with supply chain and logistics team to ensure smooth marketplace

operation.

Lead Generation:

·        Develop and execute digital strategies for lead generation through digital channels like

landing page, email marketing, forms.

·        Utilise platforms such as Hubspot ,Mailchimp or ClickSend for campaign automation

and tracking.

·        Analyse lead generation data to refine tactics and improve return on investment (ROI).