Coinups a leading global cryptocurrency derivatives trading platform. Users can use USDT to trade commodities, forex, various indices, and U.S. and Hong Kong stocks, as well as other traditional financial products and derivatives. Additionally, the platform offers cryptocurrency products, including spot trading, contracts, and wealth management, to meet users' investment needs across multiple asset classes.

Founded in September 2021 in Silicon Valley, USA, CoinUp.io is registered in the Cayman Islands with headquarters in Singapore. It also has operational branches in Hong Kong, Japan, and Canada. CoinUp.io currently holds cryptocurrency financial regulatory licenses in several countries and regions, ensuring compliant operations to protect user interests.

CoinUp.io serves users in over 200 countries and regions worldwide. The platform aims to build the safest, most efficient, and stable global digital asset derivatives trading service platform, providing first-class liquidity services for users and professional institutions.

We are seeking a dynamic and highly-skilled SEO manager to join the User Growth team at Coinup.io. BASED IN Singapore。

This role requires managing both SEO and ASO responsibilities, developing and implementing effective search engine optimization strategies as well as app store optimization to drive organic traffic/downloads and improve our online presence. Optimizing keywords and phrases, link building and analyzing web analytics data.

You will work with talented professionals, leverage cutting-edge SEO tools and contribute to our company's growth and success. We offer attractive salary packages alongside an inclusive, mission-driven work culture that encourages exceptional professional progress.

Responsibilities:

• Developing and executing comprehensive search engine optimisation strategies for both Web & App to achieve business objectives.
• Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
• Optimise high-quality, keyword-rich content for improved organic visibility.
• Executing link-building activities to ensure quality links from reputable sources.
• Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
• Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
• Conduct thorough keyword research and SEO/ASO analysis to identify relevant target keywords and phrases.
• Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
• Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
• Identify technical SEO/ASO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
• Conduct SEO/ASO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
• Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO/ASO strategies and make data-driven recommendations.
• Stay abreast of emerging SEO/ASO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.

• A bachelor's degree in marketing, digital marketing or a related field.
• Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
• 3 to 5 years of experience as an SEO manager or a similar SEO-focused role.
• In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of cryptocurrency/web 3 landscape.
• Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
• Knowledge of A/B testing, local SEO and SEO reporting tools.
• Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
• Strong understanding of App Store Optimisation, able to optimise keywords for App to increase organic ranking
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Preferred skills and qualifications

• 1 to 2 years in the Web 3/cryptocurrency industry
• Bilingual in English and Chinese
• Understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.
• Knowledge of technical SEO, including speed optimisation for web and mobile.
• Detail-oriented with strong organisational and project management skills.
• Familiarity with social media marketing and its impact on SEO.
• Experience with SEO testing and experimentation.
• Understanding of conversion rate optimisation (CRO) principles.
• Strong project management skills to handle multiple initiatives simultaneously.