We are seeking a dynamic PR / Marketing Communications Associate to lead our outreach efforts for brand partnerships and community engagement. This role is crucial in extending our brand’s reach and connecting with aligned communities. The ideal candidate will be a digital-savvy communicator with a passion for creating compelling content and fostering vibrant online communities.

Key Responsibilities

• Brand Outreach. Proactively reach out to potential brand partners and communities aligned with our brand values and objectives.
• Social Media Management. Oversee our social media presence, focusing primarily on Twitter and Discord, with additional engagement on TikTok, YouTube, Instagram, and Facebook.
• Content Creation. Develop and post engaging content across various platforms, including text, images, and videos, to attract and retain audience interest.
• Community Engagement. Actively engage with our online community by participating in discussions, responding to comments and messages, and moderating conversations to foster a positive environment.
• Analytics. Utilize social media management tools and analytics to track engagement, assess the effectiveness of strategies, and adjust tactics as needed.
• Trend Adaptation. Stay current with social media trends and best practices to keep our strategies fresh and relevant.

Preferred Qualifications

• Proven experience in social media management and community engagement.
• Strong presence on social media platforms, especially Twitter.
• Proficiency in social media management tools and analytics.
• Excellent writing and communication skills.
• Ability to create engaging content consistently and demonstrate versatility in various formats.
• Experience working in a marketing agency is a plus.

Key Qualities

• Active Social Media Presence. A strong, active presence on social media, particularly on Twitter, with a well-curated profile that showcases effective online engagement.
• Regular and Engaging Content Creation. Ability to consistently post engaging content, demonstrating creativity and versatility in formats.
• Opinion Leadership. Shares insightful opinions and thoughts on relevant topics, sparking conversations and encouraging dialogue among followers.
• Strong Interpersonal Skills. Excellent communication skills with the ability to connect with people easily, resolve conflicts, and maintain a positive community atmosphere.
• Community Engagement. Actively participates in and moderates community discussions, fostering a sense of belonging and engagement.
• Analytics and Adaptability. Skilled in using social media analytics tools to track performance and adapt strategies based on trends and insights.