Summary of Position

We are seeking a highly analytical and results-oriented Marketing Specialist to

develop, execute, and optimize data-driven marketing campaigns across a range of

digital channels, including Paid Social, SEM, Programmatic, Shopping, and Display.

This pivotal role demands end-to-end campaign management expertise, a strong

focus on maximizing ROI, and the ability to derive actionable insights from

performance analysis. The ideal candidate possesses deep expertise in Google Ads,

Facebook Paid Social, Google Analytics, and Google Tag Manager, with a proven

strategic mindset to drive significant and measurable results. A strong understanding

of advanced measurement concepts, particularly Google's Enhanced

Conversions, is crucial.

Primary Tasks

As a key member of our Performance Media team, you will be expected to excel in

the following core areas:

Performance Marketing & Campaign Strategy

● Take ownership of the planning, strategy, and execution of performance

marketing campaigns.

● Lead the Performance Media team in leveraging our planning processes to

develop comprehensive media strategies, plans, and implementation

roadmaps.

● Play a significant role in the strategic development of client brands and

individual campaigns.

● Conduct in-depth and knowledgeable assessments of all performance

marketing options, utilizing media research tools to generate innovative and

data-backed insights.

● Lead our clients' online presence across website content and key

performance marketing channels: Paid Social (including but not limited to

Facebook), SEM, Programmatic, Shopping, and Display.

● Demonstrate a thorough understanding of campaign setup, tracking, and

tagging methodologies, with the ability to independently implement conversion

tracking and custom events across client Tag Manager or other platform

accounts.

Manage Campaign Build & Platform Delivery

● Deliver rich, data-driven insights and recommendations to continuously

improve campaign performance and achieve optimal results.

● Present clear and comprehensive communications and media plans to clients,

providing strong rationale for key decisions and budget allocation.

● Possess deep knowledge and the ability to independently plan, build, and

deliver effective digital advertising campaigns for our clients on Google Ads

and Facebook Paid Social Advertising.

● Ensure reporting integrates platform, consumer, and market data to deliver

innovative insights and actionable recommendations.

Performance Media Execution

● Deliver best-in-class performance marketing campaign execution and

management.

● Utilize our established methodologies, third-party reporting tools, and

marketing automation platforms to effectively bring strategies to life and drive

tangible growth for our clients through digital channels.

● Demonstrate a strong ability to effectively leverage data and analytics to

understand campaign performance, identify areas for optimization, and

continuously improve campaigns and channels with a primary focus on

maximizing ROI.

● Provide data-backed insights and recommendations for improvements to

client websites and landing pages, creative assets, key marketing channels,

and overall marketing strategies.

Commercial

● Monitor and report on agency contractual Key Performance Indicators (KPIs).

● Develop a strong understanding of the key commercial arrangements with

clients, our agency, and third-party vendors.

● Provide accurate and timely budgeted forecasts for platform and channel

spending across all managed campaigns.

● Proactively identify and promote relevant additional services and channels for

client consideration and growth.

Technology/Systems Experience Required

● Google Ads (Expert proficiency)

● Google Analytics (Expert proficiency)

● Google Tag Manager (Strong working knowledge and experience

implementing custom events)

● Stack Adapt

● HubSpot

● Optio

● SEMrush

Preferred Skills & Experience

● Experience managing campaigns on TikTok Ads or other emerging paid

social platforms.

● Demonstrated understanding and practical application of Google's Enhanced

Conversions for improved measurement accuracy.

● Familiarity with Shopify's platform and its integration with advertising and

analytics tools.

● Experience with marketing automation platforms beyond HubSpot.

Please refer to job description.