Marketing Manager (guidance and approvals)

Product & Marketing Department (collaboration on campaign goals)

Web Development Team (for website enhancements)

Cross-functional teams (for campaign execution coordination)

Sales Team (alignment on lead generation and campaign impact)

Marketing Analytics Team (for campaign performance tracking and

reporting)

External:

Media Outlets and Journalists (for PR strategies and media coverage)

Sponsorship Partners (aligning sponsorships with brand objectives)

Event Vendors and Organizers (for executing events)

Digital Advertising Platforms (e.g., Google Ads for SEM campaigns)

Minimum Job Requirements

Professional Background and Experience

● Bachelor’s degree in Integrated Marketing Communications, Marketing, or a related field.

● 3-5 years of experience in marketing, with a strong focus on digital marketing.

Professional Qualifications & Training

● Certification in Digital Marketing (e.g., Google Ads Certification) is preferred.

● PR or Media Relations certification can be an added advantage.

Knowledge and Skills

● Digital Marketing Strategy: Expertise in planning and managing marketing campaigns across digital platforms with tailored messages to

engage specific audiences.

● Content Creation and Copywriting: Expertise in crafting engaging content for ads, social media, and other marketing materials.

● Analytics and Data Interpretation: Ability to analyze and derive insights from campaign data using analytics tools to optimize performance

and measure ROI.

● Customer Journey Mapping: Understanding how to map the customer journey and create effective marketing touchpoints for a consistent

brand experience.

● Brand Management: Skills in maintaining brand consistency and building brand awareness through strategic PR and media engagement.

● Project Management Skills: Capability to plan and manage multiple campaigns simultaneously, ensuring timely execution and staying within

budget.

● Marketing Technology Proficiency: Knowledge of CRM tools for managing leads and content management systems for website updates and

landing pages.

● Industry Trends Awareness: Staying current with new digital marketing trends, platform updates, and changes in consumer behavior to

adapt strategies accordingly.

Competencies

● Digital Marketing Proficiency: Ability to execute and manage digital campaigns across SEO, SEM, and social media channels. ●Analytical Skills: Competent in using data analytics tools to track, measure, and optimize campaign performance. ●

Communication Skills: Excellent verbal and written communication, facilitating collaboration with internal and external stakeholders.

Please refer to job description.