We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and the ability to create and execute effective marketing strategies. You will be responsible for driving brand awareness, generating leads, and supporting the development and execution of marketing campaigns across multiple channels.

Key Responsibilities:

• Campaign Development & Execution: Plan, create, and execute digital and traditional marketing campaigns to support product and service offerings.
• Content Creation: Develop engaging content for websites, blogs, social media platforms, email newsletters, and other marketing materials.
• Market Research: Conduct market research to understand customer needs, competitor activities, and industry trends to help shape marketing strategies.
• Social Media Management: Manage and optimize social media channels (Facebook, Instagram, LinkedIn, etc.) to increase engagement and brand presence.
• SEO & SEM: Implement SEO strategies to improve organic search rankings and use SEM tools to run paid search campaigns.
• Analytics & Reporting: Analyze marketing performance data and produce reports on campaign effectiveness, identifying areas for optimization.
• Collaboration: Work closely with sales, product, and creative teams to align marketing initiatives with business objectives and deliver high-quality materials.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• preferably in a similar industry.
• Strong understanding of digital marketing channels, including SEO, social media, email marketing, and paid advertising.
• Proficiency in marketing tools such as Google Analytics, Hootsuite, Mailchimp, or similar platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and problem-solving skills.

Preferred Skills:

• Familiarity with Adobe Creative Suite or graphic design tools.