KOL Resource Expansion and Management:

1. Responsible for the development and maintenance of KOL resources in the global market, covering platforms such as YouTube, Instagram, TikTok, etc.;

2. Plan and execute KOL collaboration programs, including content direction, event promotion, etc.;

3. Follow up on the execution of KOL collaboration projects, analyze effectiveness data, and optimize collaboration strategies;

4. Establish long-term cooperative relationships, maintaining high-engagement collaborations between the brand and KOLs.

Content Creation and Execution:

1. Assist in planning KOL content creation, ensuring alignment with brand tone and market demand;

2. Promote the release of KOL collaborative content, tracking exposure, interaction, conversion, and other performance metrics;

3. Provide customized content recommendations based on local European culture and trends to enhance brand communication.

Data Analysis and Optimization:

1. Track and analyze key performance indicators of KOL collaborations (such as views, interaction rate, conversion rate, etc.);

2. Summarize the effectiveness of various collaborative activities, generate analysis reports, and provide optimization recommendations;

3. Optimize KOL collaboration strategies through data insights to enhance promotional efficiency, etc.

Cross-Departmental Collaboration and Optimization:

1. Collaborate with marketing, social media, and other teams to ensure KOL activities are consistent with the brand marketing strategy;

2. Regularly compile project data, generate analysis reports, and support overall brand optimization.

1. Bachelor's degree or above, with more than 2 years of operational experience in the internet industry.

2. Experience in user growth for overseas financial markets, such as digital currencies, brokerage, Hong Kong and U.S. stocks, and funds.

3. Strong innovation and execution skills, attention to detail, strong sense of responsibility, and ability to work as part of a team.

Key point: Fluent in English, Fluent in English, Fluent in English.