1. Responsible for the overall strategy formulation and execution of the company's SMS marketing, including promotional notifications, user activation, event reminders, and service notifications;

2. Plan and execute SMS marketing campaigns, track effectiveness, and continuously optimize to improve user conversion and retention rates;

3. Combine user profiles and behavioral data to segment users and develop refined SMS push strategies;

4. Responsible for the writing, review, and scheduling of SMS content, ensuring compliance and effectiveness;

5. Monitor key metrics such as SMS delivery success rate, arrival rate, and click-through rate, analyze data, and generate analytical reports;

6. Collaborate with relevant departments such as product, technology, and customer service to ensure the SMS delivery system is stable and efficient;

7. Research relevant regulations and policies in the SMS industry to ensure operations comply with national laws and platform standards;

8. Continuously monitor industry trends and excellent cases to explore new SMS operation models.